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© Christine Strub
Review of the arena – topic: marketing
On 11 September, the SIYU Arena with Dani Zurbrügg took place at KaosPilots in the Innovation Village in Bern. Under the title ‘More suitable contracts through target group expertise’, we addressed the question of how we can position our offering in such a way that it results in sustainable, high-quality contracts.
In this format, the ten or so participants received inspiration for new approaches to marketing. We discussed practical issues, shared experiences and developed individual solutions for our own business strategies. The aim was to find fresh inspiration and concrete ideas in order to further develop our own future-oriented approach.
A big thank you to Dani Zurbrügg for his valuable input and to all participants for the open exchange!